In the News
Pricing Strategy - the Gender Rip-off
![](https://tutor2u-net.imgix.net/user-photos/host-jimriley.png?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=100&q=80&w=100)
Jim Riley
16th January 2016
Ladies. You are being ripped off. Next time you're out shopping, make sure you buy the male version of any product where there is a choice offered based on gender-influenced packaging.
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